Steps FedEx's content team took to simplify the shipping experience for their small business customers. Plus some advice if you're thinking about adding interactive content to your website..
In honor of the conference season, here's a throwback to Gary Vee's interview on Social Media during #DSOnline. Read opinions on Facebook live, Instagram stories, trends and headline reading, face, and platform pioneering.
There's a lot of pressure these days to pump out new content faster and more frequently. When generating content marketing, slow down and ask these three questions: So what? Wait what? Does this sustain me?
Know these seven common myths about anti-spam laws and be able to identify them. Read my blog post on DemandStack.co >>
Explore the 7 most important metrics for email marketing, and how to course-correct if they’re not on target. Read my blog post on DemandStack.co >>
Long emails are emails with lots of text. Tall emails are emails that are short in plain text form, but are made to look tall in the HTML version by design. In either style, body copy should only be as long as needed to make your audience comfortable with taking the call to action in the email.
Insights from the nine pages I dog-eared for quick reference in Gary Vaynerchuck's book #AskGaryVee.